Why You Really Must Use Viral Marketing In Your Ongoing WebSite Promotion
May 28, 2009 by Anthony Buchalka
Filed under SEO
So just what is a Viral Marketing Definition?
It’s really just a method to get your story out to a boatload of prospects by word of mouth. In other words the idea is to get your message out much like a computer virus would spread.
Catching the virus in this case though can be a good thing; in this context it’s prospects becoming aware of you and your web site.
Now the actual message can be in many formats, video,email, podcast, whatever. The idea is to convince potential prospects who already have your information to spread it to people they know, exponentially increasing the number of people who find your information.
First, let me make it perfectly clear that I am not talking about sending Spam out to millions of people.Apart from the legalities of doing this, sending spam is just dumb, because it’s not wanted, and even if is seen it’s clear that going to spread is it? After all if it makes it past the spam folders and actually makes it into someones Inbox, it’s just going to get deleted when and if it is read.
At this point I would suggest relevant useful content is the key. Giving value to prospects is absolutely vital.
So how do we get people to do your work for you? How do you get them to do that? Spread your viral stuff that is.
First things first, it really needs to be something relevant and useful.
In other words it has to have perceived value. The person who has received your information has to fully believe it will give value to someone else otherwise they will not pass it on to anyone else.
A major thing I have found in this industry is almighty power of joint ventures. It’s a lot easier to get your message out to the masses if you have friends in the industry with large lists of their own.
Let’s say you have released a new Video Series. You currently have a mailing list of 5000 people who have expressed an interest or actually purchased something from you in the past.
Your product would be of course in a related niche so you feel sure you can generate at least some interest in it from your list so that is the first place to attack.
You will probably find that some of your customers will send the offer to their family if they think it’s valueable.
Ahhh the power of word of mouth advertising, Can there be any more powerful force in marketing then getting your customers telling their family how cool, hip and fantastic you and your products are? This is a viral marketing campaign in full swing.
If you can get list members telling their friends about your products and then once they sign up and then tell their friends can you can see that it will take very little time at all to have a huge response to your sales message.
You’ll be needing to buy new servers for your website because the old one has blown up with overwhelming web traffic you have received.
Take the time to learn more about viral advertising. I am sure that you will greatly benefit from using these techniques in your internet marketing.
