Video Marketing – Incredible opportunities to promote your business
May 20, 2009 by Peter Jennings
Filed under SEO
Video marketing isn’t just the preserve of the media experts with their expensive equipment and honed presentation style. Anyone with a computer and a cheap camera can use this medium and compete with the best.
In fact, you don’t even need a camera as we will explain later in the article. All you need is some specialist video grabbing software and the ability to demonstrate your idea on your computer.
There is no shortage of video grabbing tools out there. Camtasia is the market leader and they offer a free trial that comes with a video tutorial series to teach you how to use the software and show you its many features.
After a bit of training, this software is easy to use and can be used to demonstrate any product or service you have. Once you have the video captured, this can be quickly uploaded to to massive sites like Youtube where it has access to millions of potential clients.
A better solution may be to upload your video via sites like TubeMogul.com who can submit your video to multiple sites including Youtube saving you a lot of time and energy. You can also keep track of videos and how popular they are.
So, what’s the point of uploading your video to Youtube – wouldn’t it be better to embed it in your own website? The beauty of uploading to Youtube is that you can use your profile in Youtube to link back to your site.
This is a very powerful way to promote your website. This is because the search engines loves sites like Youtube. Your video will be spidered in no time and a lot of times this video will rank even better than your main site. This is the way marketeers dominate the search rankings.
So next time you see your competitors website rank on 7 of the top 10 positions on the search engine listings, a closer look at will reveal these methods to gain at least one of the spots.
Thanks for this very clearly laid out thoughts on the benefits of video marketing.