Using Internal and external links Carefully

Link is one of the most important elements for your SEO success, but you should use it carefully, or you will get opposite results.

Links can be incoming, outgoing, or internal. And where those links lead or come from is as important as the context in which the links are provided.

When links first became a criteria by which crawlers ranked web sites, many black-hat SEO users rushed to create link farms. These were pages full of nothing but web links, some of which led to relevant information and some of which led to sites in no way related to the topic of the web site. It didn’t take long for search engine designers and programmers to catch on to these shady practices and change the way that crawlers use links to rank sites.

Today, links must usually be related to the content of the page, and they must link to something relevant to that content. In other words, if your links don’t go to or lead in from pages that match the keywords that you’re using, they will be of little value to you.

The balance of links that are included on your page is also relevant. Too many links and your site could be labeled as a link farm. Too few and you’ll lose out to sites that have more and better-targeted links.

Your best option when including links on your web site is to link to the pages you know for sure are relevant to your site content. Don’t include a link unless you’re sure it will have value to your users, and then take the time to pursue links into your site from them as well.

One other type of link, the internal link, is also important. This is a navigational link that leads users from one page to another on your site. The navigation of your site (which is what these links are, essentially) should be intuitive, and natural in progression.

Simply to say, related link is the key, don’t use unrelated links, they can do harm on your rank.

Rate this:

2.5