Have You Got A Promotional Video In Mind For Your Website?

Did you know the human heart of hearts (the mind) thinks in pictures? Try it for yourself, think of the phrase now for example targeted web traffic, what do you think of?

Maybe a picture of the last web site you went to with a post on bring in more web visitors, or maybe you see a picture of your empty bank account that you know will only get filled up once you get a stream of web traffic.

The point of all this is you do not think of a word or phrase as “text” but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a video player than can play videos on demand.

A picture, or a video is usually the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most heavily trafficked any websites get on the internet. Why? People really like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you create should offer relevant and practical any useful information to the viewer, and should be targeted to their needs. If you just “self promote”, then you are likely to be disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be a really powerful testimonial because it can give the visitor the “proof” that the product is the real deal, as well as demonstrating useful information relating to the product.

Just take a look at TV advertisements if you are ever stuck for ideas on video content. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a fix to the problem.

3. Introduce other people who “love” the product (testimonials).

4. Introduce discounted price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It is no surprise if you look at the list above to realize that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would suggest that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should “excite” your prospect just by seeing it, so a or a snappy picture or something to get to the problem straight away is a great start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s time to move them to want the product.. Badly! This is Desire, Make the offer irresistible. Perhaps a heap of extra bonuses, you really want to make it a “no brainer” for them to purchase. An iron clad money back warranty is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your youtube marketing efforts focuses on the benefits your prospect will get. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a great response from your video.

Video Marketing – Incredible opportunities to promote your business

Video marketing isn’t just the preserve of the media experts with their expensive equipment and honed presentation style. Anyone with a computer and a cheap camera can use this medium and compete with the best.

In fact, you don’t even need a camera as we will explain later in the article. All you need is some specialist video grabbing software and the ability to demonstrate your idea on your computer.

There is no shortage of video grabbing tools out there. Camtasia is the market leader and they offer a free trial that comes with a video tutorial series to teach you how to use the software and show you its many features.

After a bit of training, this software is easy to use and can be used to demonstrate any product or service you have. Once you have the video captured, this can be quickly uploaded to to massive sites like Youtube where it has access to millions of potential clients.

A better solution may be to upload your video via sites like TubeMogul.com who can submit your video to multiple sites including Youtube saving you a lot of time and energy. You can also keep track of videos and how popular they are.

So, what’s the point of uploading your video to Youtube – wouldn’t it be better to embed it in your own website? The beauty of uploading to Youtube is that you can use your profile in Youtube to link back to your site.

This is a very powerful way to promote your website. This is because the search engines loves sites like Youtube. Your video will be spidered in no time and a lot of times this video will rank even better than your main site. This is the way marketeers dominate the search rankings.

So next time you see your competitors website rank on 7 of the top 10 positions on the search engine listings, a closer look at will reveal these methods to gain at least one of the spots.