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Video Marketing and SEO Money Secrets

May 30, 2009 by Angela Jameson  
Filed under SEO

With fifty-two percent of online content being in the form of video, video marketing makes a lot of sense. This is because an individual would rather sit back and watch a video than read the words on the page. You can take your video promotion and reach a lot of people who are incredibly interested in what it is you are offering. If they see a web-page full of text about your product or business, they may bypass it, but give them a video and they may stick around for a while.

The idea behind this is to reach as many web surfers as possible. That is why programs such as Traffic Geyser provide what is called video submission software that submits your video to blogs, social networking sites, and can even turn your video into a podcast. This is something that is important because you want to be exposed to millions of people without having to take thousands of hours of time.

Something else that is very important is that marketing your website with video is very affordable. Not everyone has a goldmine that they can pull money out of. Some, however, act like they do and then wonder why their bottom line is not doing so well. If they would take the time to think about how they can reduce the cost of their marketing, they could see an improvement in their bottom line.

With video marketing, a large part of the market is able to view your video. This is because of the amazement that comes with videos. They put images to what would be text if it wasnt for the video.

Something else that is fascinating about using video promotion is the fact that obtaining your video submission software is just as simple as obtaining the software that submits articles to article directories and websites to search engines. This explains how so many videos find such exposure all over the web. Those who created these videos are definitely not going to spend thousands of hours of work on submitting videos. They cant if they want to be successful because they can spend that time on the other parts of the business that is important.

Here are the things that video submission software will do: Submit your video to social bookmarking sites, social networking sites, and blogs. You can also create a podcast out of your video. In other words, if the website has a place for video, your video can reside there.

As for what happens after your video submission, you just might be intrigued. First of all, you will notice that those who see your video will take the time to watch it. If these individuals are amongst your target audience, which they should be, youll find that the quality traffic to your site will grow. This is because those who are watching your video are doing so because they are interested in it. This means that they have an interest in your business.

Just keep in mind that the Internet gives you access to millions of people on the web and they are willing to spend money on something that will make their life easier. This just goes to show how powerful video marketing really is and how strong a good video submission software like Traffic Geyser can be.

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Have You Got A Promotional Video In Mind For Your Website?

May 26, 2009 by Tim Buchalka  
Filed under SEO

Did you know the human heart of hearts (the mind) thinks in pictures? Try it for yourself, think of the phrase now for example targeted web traffic, what do you think of?

Maybe a picture of the last web site you went to with a post on bring in more web visitors, or maybe you see a picture of your empty bank account that you know will only get filled up once you get a stream of web traffic.

The point of all this is you do not think of a word or phrase as “text” but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a video player than can play videos on demand.

Doesn’t it then make sense to produce content that will press your visitors buttons? Pictures and better still videos will do just that.

A picture, or a video is usually the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most heavily trafficked any websites get on the internet. Why? People really like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you create should offer relevant and practical any useful information to the viewer, and should be targeted to their needs. If you just “self promote”, then you are likely to be disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be a really powerful testimonial because it can give the visitor the “proof” that the product is the real deal, as well as demonstrating useful information relating to the product.

Just take a look at TV advertisements if you are ever stuck for ideas on video content. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a fix to the problem.

3. Introduce other people who “love” the product (testimonials).

4. Introduce discounted price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It is no surprise if you look at the list above to realize that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would suggest that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should “excite” your prospect just by seeing it, so a or a snappy picture or something to get to the problem straight away is a great start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s time to move them to want the product.. Badly! This is Desire, Make the offer irresistible. Perhaps a heap of extra bonuses, you really want to make it a “no brainer” for them to purchase. An iron clad money back warranty is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your youtube marketing efforts focuses on the benefits your prospect will get. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a great response from your video.

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