SEO Training Tips – Setting Up A Blog Properly

WordPress is one of the leading Search Engine Optimisation enhanced blogs that you can select to use. It is a world leader. It is uncomplicated and easy to use, looks good and above all is 90% SEO ready out of the box.

This is part of a series of tip articles just about using WordPress for leveraging on SEO.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot exist on a another website.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are confusing from an SEO perspective. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is presently hosted on blogger.com or wordpress.com then you should think about to move it as soon as feasible if you want to enhance your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

Find out more about the available SEO Singapore and SEO Trainings.

Training for Real Estate Agents On OnSite SEO

Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. After some deliberation we decided that it was time to unveil our SEO training for the general public and allow all Agents access to our free video series.

Search Engine Optimization, or SEO for short is part of any modern day Real Estate Agents marketing toolkit and is important for success on the Internet. Over 80% of buyers and sellers (USA Today 2007) make inquiries their market prior to approaching a Real Estate Agent, and so the lucky Agent that captures these hungry prospects is a top seller indeed.

There are two types of SEO to think about when you are looking at starting an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.

To have long term success on the Internet you need to use these concepts in concert with each other.. While it is not difficult we felt by offering these videos that Real Estate Agents could benefit by learning about these parts of SEO. Lets talk about our onsite Optimization video at this moment.

Our onsite optimization video will be mostly primarily concerned with showing you what are the vital factors to your onsite optimization. Our free videos present anyone with a basic level of website knowledge with a way to manipulate and improve your site so that you can improve your sites standings in the search engines and show that your site is worth visiting.

The primary step to onsite or On page optimization is applied to your sites, page titles. This is an often overlooked but important onsite factor in search engine algorithms. Folks often have the same titles on each page but page titles are viewed by search engines as a guide to a pages topic. A good quality title should be key phrase rich and be specific to the content of the page. This is the beginning of good information architecture (a sites layout). It is perfect for every topic within your website to have its own page.

If you market beach front acreage, have a page for that. If you sell in San Diego have a page for that, if you market Lofts have a page for that. This allows you to optimize a page for a very focused set of key phrases. The Search engines prime job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.

Then comes the central page content and this should also be defined and clarified by the nearby subject matter. Writing good quality and unique content is a ability and as with anything it takes practice to get good at it. You know your subject better than most, so you can really communicate your viewpoint in a unique way that can draw clients to you. It is essential that you remain professional and be sure that your subject matter reads well. Just be natural in the use of your keywords and phrases, and as you are writing just sprinkle them in the beginning and end of your articles.If you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This ploy will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely punish your website with a lower quality score. It will also most likely lead to a high bounce rate.

Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name by now don’t be bothered as your content and page headers will make up for this over time. If you decide to develop a number of sites, as many top sellers do then next go round include key phrases relating to page content. It is of value if your site names can be both short and memorable. Have your key phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property.

Use of alt text for images on your site is often overlooked in onsite optimization, but is a powerful tool. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. There are readers that are used by the visually impaired that read the tags on your images, so using alt text is also a courtesy to people have web accessibility issues. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.

As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should incorporate key phrase variations such as pluralizations along with a keyword rich explanation of your site that clients will read on the search engine page results. In view of the fact that these denote the subject of your page it is seen by search engines as an over view to the key phrases being targeted for that page and that page only.

It is valuable to be aware of that each of these onsite SEO factors are of value. So as you create your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.

Want to hear more about SEO? Stop by our free training at Real Estate SEO Training blog.

Rank No1 – Three Tips To Help You

Sometimes it’s just the smallest of things that can make a HUGE difference with SEO ranking results.

Here are three small things that will make a Tremendous difference if you practice them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

When it comes to a more abstract world like SEO sometimes we forget every-day sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a keyword we are opting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker subscription (they also have a free tool as well which is great). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of this BIG trick is not to fish were everyone else is fishing. So if you are smart if you are doing a blog for example, you will look for keywords that have good traffic but a LOW number of competing websites. WordTracker will help you with this.

Title is everything.

In the SEO universe the page title is the ’secret weapon’ of the top ranker! Here is 1 thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimisation tip if you want to optimize a page/blog entry for a particular keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not overdo it of course!

Why SEO Is So Important And How To Get It Right

SEO or Search Engine Optimization, as the name indicates, is a technique to optimize your website and its presence on the internet for a particular set of keywords so as to increase your number of visitors coming through search engines. As the popularity and complexity of the internet increases, people greatly depend on search engines to find information online conveniently. Hence, SEO has become important for websites that are dependent on search engines to obtain a considerable percentage of their visitors.

The number of online services is rising at a rapid pace with each passing day, and to be able to make your mark, you ought to have a solid presence in search engine results. A lot of websites now get more than half of their visitors from search engines, which has enhanced the significance of SEO even further. In fact, today if you wish to be successful on the internet, there is no way you can choose to ignore SEO.

The first step is to optimize the website’s content according to SEO norms. Making use of the relevant keywords at proper intervals and sticking to the right keyword density will help in making your website search engine friendly and will considerably increase its search engine ranking.

Link building is another extremely essential part of SEO, wherein you seek incoming links from other websites as a sign of your website’s popularity, which will then improve your search rankings. The most important thing to consider while creating links is that you should choose sites that are concerned with your sphere of activity. You could get into problems with search engines if they perceive that you are coming up with misleading or artificial links to your websites.

It is essential to realize that SEO is not a one time process but a continuing one. If you develop a good website, optimize it for better search rankings and then ignore SEO, your advantage will soon be lost. Do remember to continuously reassess the website’s content, what ranks search engines have allotted to the important web pages of your site for particular keywords, and if the inbound links are still active. To ensure a steadily growing stream of traffic, you have to constantly adopt measures to improve the presence of your website in search engine results.

Considering the level of importance SEO has for any website, proper SEO training proves to be extremely helpful in imbibing the subtle details and applying them. Highly focused SEO training is provided by many different online and offline training companies. There is nothing that compares with specialized training when it comes to mastering this important skill.

Find out more about search engine optimization and the available SEO service from SEO Magic Webs Philippines.