Search Engine Optimization (SEO) 2.0: Survival of the Fittest With Google’s Universal Search

Darwin’s proposed Theory of Evolution, was an attempt to explain the development of species. The idea of natural selection, that the strong survive and the weak die off, has been integrated into the modern understanding of biology, but the organic world is not the only place where this survival of the fittest takes place. Quite the contrary: natural selection dominates the online business realm as well. However, while circumventing biology can be nearly impossible, utilizing the online marketplace to stay on top does not have to be as difficult.

The key is to understand how to survive. While companies around the world launch websites, only a select few make it to the big time. These company websites receive millions of hits and show up front and center on major search engines. In fact, being featured on the front page of a Google search results list is the best way to stay ahead of electronic natural selection. That task, however, is easier said than done.

Online searches traditionally have displayed results through a ranking system. This system worked by examining the content of the page and rating its overall relevance to the search being performed. The search engine would then present the designated sites by their rank. There are certain drawbacks to such a straightforward approach, though, since this type of ranking only utilizes standard websites. In order to create a more comprehensive search experience, Google drastically revamped its searching capabilities in 2007 with the concept of Universal Search.

Opening up searches, Universal Search includes blended results listed by comparative ranking. Comparative ranking works similarly to traditional ranking, by analyzing the content and determining its relevancy to the search being performed. However, comparative ranking takes the process a step further, weighing websites alongside other online mediums, such as photos, videos, blogs, press releases and more. This goes hand in hand with blending, which provides search results for the full gamut of online mediums cohesively on a single page.

Google’s Universal Search, In this way, has changed the way online prowess must be achieved. Now, companies and website developers must utilize a Search Engine Optimization (SEO) 2.0 approach, focusing not only on content with keyword rich copy, but also optimizing all of their digital media, thus showing they are the best “fit” with a strong, multimedia approach. By incorporating rich media like images and video, websites can increase their comparative ranking, being strong enough to overpower a greater variety of sources.

Search Engine Optimizers must diversify into a number of areas they may not have considered before.

* Blogs mentioning your website can now be used as marketing tools to drive traffic.
* Press releases are listed in the blended news results; used properly, this can be one of your most effective tools. News is ranked chronologically as well as by relevance; by keeping your website prominently featured through regular press releases, you can optimize your search engine results.
* Images are more important than ever before, and tagging them correctly ensures your site gets the proper recognition.
* Including your company website in local online directories gives you one more way to improve corporate visibility.

A Search Engine Optimization (SEO) 2.0 approach is the only way to achieve internet dominance, ensuring online business survival at all costs.

Learn more about SEO 2.0. Also, stop by the NetBiz Blog site where you can find out all about NetBiz Blog and what they can do for you.

Best 10 Tips for Better Search Engine Rankings

The factors that make a big impact on search engine rankings are usually seen as highly secret information vital in keeping the integrity of the Internet alive. None of the big search engines like Google and Bing want website owners to know their algorithms for ranking web pages in search – even less letting you in on their version of the top ten tips for better search engine ranking. When you do a search for something typical like “buy books” you will usually get thousands and thousands of websites that match the query, where only a fraction will actually be useful for what you are looking for. As a general rule, search engines only show ten results on the first page. Everyone who manages a website wants to have one of those 10 spots as users generally tend to find answers that satifies their need within that top list. That makes it very important to know the top ten tips for better search engine ranking.

Let’s take a look at what some consider the top ten tips for better search engine rankings.

1. Pick the Best Target Keywords – You have to get into your target audience’s head. Your website sells bandanas for dogs and cats that you make yourself. So if someone types in “doggie bandanas” or “pet scarves” you want your site to popup in that sought after top-ten results list. If another page in your site focuses on embroidered collars, then that page needs its own keyword – perhaps “dog collars”.

2. Make sure to put your main search keyword in the title of your web page. It is absolutely vital to include your main keyword or words, so they show up in the title tag. Something like “Hot make-up for girls on sale” could work to get the attention of your target customers. A catchy title is also always a sure winner.

3. In the body of your web page make sure to inlcude your keywords and words wherever sensible, but don’t go overboard. Google and the other major search engines will penalize you for “keyword stuffing”.

4. The words used, when other websites link to you are crucial. It’s called anchor text, and it’s the part of a text link that you click. Always try and get in touch with any websites that are supporting yours and ask them if they could use anchor text that you prefer.

5. Inbound links – It’s simple, more is better. Inbound links are very important. This is the part where you need to put on your salesman hat and aim at getting as many other websites to link to you as possible.

6. Only get links from web pages that are relevant to your niche. It’s just doesn’t work for a website about sports news to do an inbound link to “Make-up for girls”.

7. The longer your site has been out there, the more hits you get, and the better the chance of it appearing in that top 10 list of results. Of course, you can’t magically make your site age. Patience is the only answer for website aging.

8. Relevant Content – a snappy title with a great target keyword isn’t worth anything if the page content is not relevant to the keyword. Make sure to make keywords a natural part of the content.

9. Include HTML links on your website’s main page that link to other relevant content in deeper parts of your site.

10. Perhaps this tip should have topped the top ten tips for better search engine rankings list. Don’t do spamming! Don’t try and stuff the same keyword into a meta tag repeatedly. Don’t use hidden invisible text – even though it can be tempting, it doesn’t work. The search engines can pick stuff like that apart in a split second.

Written by Rune Risom, a respected and innovative online search marketer through the last 12 years. For a limited time you can get free seo tools from his professional seo services company, SEOsupporter.com

Chiropractic Website Marketing with Killer SEO Strategies

Are you one of those chiropractors that has purchased an expensive website and hired a costly Search Engine Optimization (SEO) firm to do the marketing and promotion for you? If so, odds are you’re getting “bent over” because of how little you know about internet marketing and optimization.

Not only that, but when you learn and utilize the power of search engine optimization for your chiropractic marketing, you are going to save yourself at least 70% of what you’re spending right now. That’s because the tools and insights into SEO are totally free! What would your profit margins be like if you had free advertising that was so powerful that it made your chiropractic practice the toast of the town?

SEO, or search engine optimization, implies using specific key words and certain quantities embedded in titles and the bodies of articles to create more of a presence in search engines like Google, Yahoo, and MSM. When you use SEO techniques successfully, you’re able to have your chiropractic practice website pop up exactly where you want it to when potential patients search with certain key words. When done right, the popularity of your website and your practice can explode.

The beauty of SEO is that you can leverage so much of the marketing work out. You’re also saving truckloads of money when you learn to do it yourself and have proper guidance, and you get to escape the empty promises of marketing firms that cost you an enormous fortune to yield no results. Soon, with the help of SEO, you’ll have an unbelievable amount of new patients walking through your doors.

Just think about all the SEO optimized materials you can put online to catapult your chiropractic marketing. If you were to submit a large quantity of videos, articles, blogs, blog comments, press releases, forum posts, social bookmarking, and back-links with the right embedded SEO words; the power you’re going to have online is tremendous. When you regularly submit these things, your presence in the search engine will only grow bigger and bigger.

It’s important to note that just because you paid an arm and a leg for your website doesn’t mean that it will automatically attract visitors and new patients. This is where many chiropractors miss the boat and make bad investments. Chiropractic marketing for your website is essential because without it, you won’t see any return in the form of new business.

The thing is that you have to learn about SEO yourself. You can’t trust someone to just take the marketing into their own hands and not let you in on what’s going on. This is how so many chiropractors lose money; by blindly trusting someone who doesn’t know what they’re doing. When you learn the tactics of SEO, and how to implement them yourself, you’re saving a huge amount of money and creating more success.

SEO is an amazing tactic to get your chiropractic practice to the next level, and soon you’ll begin to see a consistently impressive amount of new patients walking into your office. When you harness the power of SEO and web 2.0, you’re taking your success and the future of your chiropractic practice into your own hands. The key is to find the right mentor to get you on the road to success, and then seize the future of technology and communications for your benefit.