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Finding The Right Product To Sell

August 24, 2009 by Jared Lu  
Filed under SEO

Choosing the right product to promote is essential to succeed with affiliate marketing. There are millions of affiliate products out there, but only a few can make you money. Some products are terrible and don’t work as promised. Another product might be very good, but its landing page is bad so nobody is buying it. To make money as an affiliate marketing, you need to find a product that’s proven to make money for its affiliates. Why promote something that nobody wants to buy?

To find that right product to promote, we’re going to use the Clickbank affiliate network. Although there are several good affiliate networks out there, Clickbank is one of the best for beginners. They have a large selection of digital products to sell, they always pay out on time, and it is easy to get accepted into the network. Unlike other affiliate networks that require you to apply to promote specific offers, Clickbank lets you promote every offer on their network immediately.

Your first step when choosing a product to promote, is to think about a niche. The best way to do this is to brainstorm and write down 5-10 niches you think you would be interested in. When promoting a product, you will be doing a lot of research and writing about it, so make sure the topics are something you can have fun with.

Once you have your topics, go login to your Clickbank account and visit the Marketplace section. Clickbank has its products divided into categories, so pick an appropriate category and perform a search for each of your topics. In the results, you will see a list of products that Clickbank sells that best match your search term. Below each product description, you will see a list of different metrics.

The key thing to look at, is the gravity score. Gravity is a Clickbank formula that tells you how many recent sales affiliates have been making with this product. If many people are making sales with this product then this says you can probably do well selling this product as well. As a rule of thumb, try and pick a product with a gravity score over 40. The other metric to look at is the dollars per sale. If you are going to use PPC marketing to promote your product, then pick a payout greater than $30 per sale. By choosing a high enough payout, you can cover any advertising expenses and make a good profit.

Using the two criteria talked about above, note down a list of products that satisfy these criteria. Now pick the product that you would be most interested in learning about and promoting. You already can tell that other affiliates are having success making money with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step to becoming a successful affiliate marketer.

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