SEO Analytics And Great Google
December 12, 2009 by Sachin Kumar Airan
Filed under Google
If you want to utilize SEO to increase your website rankings in the big search engines, I must make it clear that Google Analytics isn’t something that you should consider using for SEO. Google Analytics is flawed even with its ease of usage and tools.
First off Google Analytics uses’page tagging technology’ and this particular program can only record information on browsers which execute JavaScript. These types of browsers will never execute JavaScript in your source code. Google Analytics is excellent at tracking visitors but Google Analytics is flawed when it comes to reporting spider behaviour.
If you need to make the most of your SEO methodologies, you need to appreciate when a spider comes into the picture, what pages the spiders are asking for and when they are going to come back. This info is very much required so you can launch new pages as well as set up great internal links while prioritizing your changes with your source code. You must keep in mind that tracking spiders are as critical as tracking your visitors to your internet site.
Google Analytics is very much trusted by countless SEOs. I’d recommend utilizing log file analyzers as compared to Google Analytics. Log file analyzers oppose page tagging with technologies without delay behind web analytics. Particular tools do rely on log files which are using coded server logs to mine the information. The requests for files on your internet site are recorded with the IP address, referral sting and user agents. This is of course more work however ; the data you will get back makes it worth the effort.
Log analysis allows you to build filters. Google Analytics does try to address this however ; Google Analytics does not have the control which you have. You are not authorized to upload log files with Google Analytics as with other applications.
You’ll need to test reports as well as access then on the internet. Google Analytics doesn’t make this accessible and offers no way of archiving your info. Google has full control over your particular data period. If Google changes the style of reporting or the interface, you may then be stuck with whatever Google gives you. If you consider it, do you need Google to have control over your website as well as your visitors? Of course you do not therefore , don’t give Google that particular power which you should retain in the first place.
It sounds as if i’m on a rampage about Google, I’m here to state I am not however if you are looking at making the most with analytics, you must utilize multiple tools. Where I am saying that Google contains many flaws, I shall also state that Google Analytics is not overall a pointless tool but if you’d like a tool which addresses the serious wants of your business marketing wants Google Analytical is not for you.
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