Market Your Business with Software Giveaways
April 9, 2009 by James T Maxwell
Filed under Website Design
One great way to build your business is to give away free software. Hundreds of businesses have been built successfully on this foundation alone. There are many ways you can use free software giveaways to build your business.
Possible ways to give away software and make money online include distributing it at free software download sites. You can also give away free website and blog templates, such as Wordpress or MySpace themes. These are some of the free or low cost ways to accomplish this, but use your imagination as there are many more.
Give Away Free Software
If you do some searching around, you can find many websites where you can download software applications for free. Once you have them, you can turn around and offer them as incentives to customers who may want to purchase other things like eBooks or courses. And it costs you nothing but a little time to do this.
One place you can download software for free is at Download.com where there are literally thousands of free software programs that people keep coming back to download again and again, with little to no marketing done by the website or companies themselves. When the time comes to upgrade the software however, after the free time period is over is when the companies make their money.
You can also create free software and market it by giving it away to other people’s email lists or in relevant forums. For example, if you have a free market research tool, you can give it away at marketing forums or have your marketing friends send out an email blast that’ll promote your new free tool. If the tool is good, they’re doing their customers a favor.
Lastly, be sure to keep your software free by requiring an email and sign in for those who sign up for this perk. That way you can maintain a database of emails to send out marketing emails from time to time.
Give Away Free Design Templates
Want to increase your website traffic? Giving away freebies like software and Wordpress designs can help you with generating traffic by use of backlinks. Create these templates yourself or hire someone out to design them. Make them in a particular niche and include a backlink at the bottom for people to click on to take them to your website.
For example, you might want to create a set of Wordpress themes about fishing and then include a backlink so that people can click on it and go to your website. On your website be sure to list articles and other items related to the fishing products or advice that you offer.
A Very Cost Efficient Way to Market Your Business
Getting lots of website traffic to your site can be a challenge at times; however when you give out free software and include backlinks to your site, people can’t help but click on them to learn more about you. This creates a large amount of free website traffic for little effort and no cost to you.
Simply put, giving away software is a great way to get huge exposure at a very low cost, especially if you write the software yourself. Even if you don’t write it yourself, it’s surprisingly cheap to outsource simple software projects for free on the Internet.
After a while, you will be experiencing some serious hits on your website as a result of the free software, Wordpress themes and website designs. Your one time effort and time will give you multiple results. People will keep coming back to learn more about the products you offer and buy more. This will improve your chances of being noticed on the Internet and give you maximum marketing results.
