How To Get Your Business On Google Page One Using Methods From The DK-is-a-Street-Performer Case Study
May 26, 2009 by Liane Carmi
Filed under SEO
The Yellow Pages used to be the first marketing tool a business would go to if they wanted to be seen. A business owner would pay a monthly fee to have a listing in the yellow book. Today, not many people use the yellow pages – much less own a copy. Instead, people are going to Google to search for services.
That is why there is so much business for SEO experts nowadays. Business owners know that the key to getting new clients is to rank on the first page of Google, and they will pay hundreds of dollars per month to get their websites to show up. And when they do? You have a 10% chance of having someone click on your website.
10% is better than no percent – but today’s businesses are looking for something more – something equivalent to the full-page color ads that used to draw consumers’ attention to your ad in the yellow pages. These ads would increase visibility, and increase the number of new customers coming in.
That is why now, marketers are going for something brand new – multiple listings on the first page of Google. The “DK is a Street Performer” contest and case study showed the real possibilities available to businesses who are looking to completely erase their competitors and show up multiple times on the first page of Google search – thereby increasing clicks to their site.
The more sites you have on the first page of Google for a specific search, the more likely you are to get traffic (or clicks) to your website. One site on the first page gives you a 1/10 chance of acquiring a new customer, while four sites would give you a 4/10 chance. One of the challengers in the dk-is-a-street-performer case study, Liane Carmi, was actually able to get to 8/10!
Because search engines like Google are constantly updating, sites on the first page of Google do not always stay there. For example, recent news and blog items tend to rank higher than older news items; however, marketers like Ms. Carmi are able to employ strategies that keep certain websites at the top of the page.
When asked about the challenge and how she was able to rank so well in comparison to her competitors, Ms. Carmi responded, “You have to take action, and keep taking action.” “The winner will be the person who remains consistent even after all other competitors have thrown in the towel.”
Ms. Carmi also had some advice for business owners who are interested in taking over the first page of Google. “Make sure the person you hire to do your SEO has worked in very difficult markets, such as real estate, or even the adult industry. These are the marketers who can help you take over the search engines. And remember to also make changes to your landing page. One small mistake can cost you a new client!”
Want more information about the challenge and case study? Go to Google now and type “DK is a Street Performer.” The sites that come up may surprise you!
