How to Get Better Positions in the Search Engines
June 11, 2009 by Ricardo d Argence
Filed under SEO
Online business owners are always searching for ways to build traffic to their site. It’s not a hard task; it deserves a lot of time, effort, and commitment. The problems lies in establishing credibility by using white hat techniques to gain popularity in search rankings. it’s okay to use the basics – article marketing,google ad words, and advertising, but you have to do it right.
It’s obvious many browsers are not interested in reading anything past the first page. If you’re not in the top results, you should work hard by using a proven SEO strategy to dominate keywords in your industry.
Black hat techniques are a sort of illegal SEO methods to earn popularity, rank, and top position in the seach engines. If you’re caught commiting these acts, the Google ‘police’ will ban you from the rankings, period.
1. Hidden Text And Links. As the term suggests keywords and keyword phrases are hidden on the page. Usually this is done by having the text the same color as the page color.
Not only Google but the other search engines have the ability to recognize that white text is being displayed on a white background or black text on a black background and so on.
2. Cloaking is a black hat technique that causes big problems for website owners. Instead of generating additional traffic, the cloak causes search engines to ban them as well. Cloaking is when you present different information to search engines to get rank then switch the content when visitors come to your site.
3. Link farms consist of one page full of links irrelevant to your website. Google hates webmasters that build artificial popularity by building a page with links to high traffic sites. Make ethical exchanges; exchange links with websites relevant to your business to earn the proper respect.
Search engines detect, drop, and eventually ban websites with link farms. For legitimate popularity, you should build links with websites relevant to your information. In fact anyone using this type of linking will be penalized. Never invite website owners to exchange links that are not in your industry or relevant to your business.
4. Duplicate content is a headache for search engines; it’s not beneficial to use the exact some content and expect a higher ranking. The search engines index one instance of the content then moves on without ranking other pages with your articles. It’s a big mistake, waste of money, and time for webmasters that do this.
5. Keyword stuffing is the worst part of SEO copywriting. Many web site owners misunderstand the purpose of keywords. Use keywords when they are needed – do not overdo it because you will get banned (again). Build your content in the search engines by writing natuarally to attract the indexes.
6. Duplicate sites are another eye sore in search engine results. Duplicate sites are exact copies of an original created with new domain names. If a search engine recognizes this, the other sites will get blocked from all results. It’s not worth the time, money, or effort to break the rules. Use good SEO techniques to earn your rank. Keep it nice, sweet, and to the point for the best results.
