How To Develop Multiple Keyword Phrases Naturally
June 23, 2009 by Gill A Taylor
Filed under SEO
It’s getting increasingly harder and harder to get on the first page of search engine results for single or very popular keywords. A simple strategy that still works is using long tail keywords in your SEO, or search engine optimization. Long tail keywords are keyword phrases that have 2 or more words that act as one keyword. Some examples of long tail keyword, or multiple keyword, phrases are:
* multiple keyword phrase research
* long tail keyword phrase search
* long tail keyword in internet marketing
* what is a long tail keyword? (It’s a question, but still a long tail keyword phrase)
Using long tail keyword phrases in your marketing and SEO has the following advantages:
* You don’t pay a cent to use this strategy
* The person doing the search has already indicated that they are interested in that specific subject, so less initial marketing is needed
* The traffic conversion rate is higher, that means that the people that search you are more likely to click your link, or buy your product
* The competition on longer phrases of keywords is not as stiff as for single word keywords
* The search engines will rank you higher for that phrase then for a single keyword, simply due to this competition
Probably the simplest way to long tail keyword development is simply just to write about a specific subject extensively. What we did with our site is to write a whole series of articles about traffic generation. Keyword research was discussed in one entry. Keyword links in another. The search engine optimization article naturally flowed into the SEO spider likes and dislikes article.
All these articles are different, but they hover around the same concept. Long tail keyword development happens very naturally when you discuss a broader subject like traffic generation. This is simply because you have to speak the same language, use the same keyword phrases if you will, to get the whole message across.
It is a good idea to first do some initial keyword phrase research, just to give you a solid foundation to work from. Multiple keyword research is also referred to as long tail keyword phrase research, and is done exactly the same as normal keyword research. Google has a great tool called Keyword Tool that you can use. First let’s use it and just do a search for the word ‘keyword’ and have a peek at the results.
On the left hand side of the Google Keyword Tool Page is a bar indicated how much competition there is for that keyword. And this is why long tail keywords are so effective. The longer the tail of the key phrase, the less the competition. And someone who searches for ‘get traffic with article marketing’ is much more interested in the subject then someone that just searches ‘get traffic’. Also have a look at the total amount of searches. Ideally you want a long tail keyword phrase with little competition and many searches a month.
Now get a bunch of associated keyword phrases and store them somewhere on your PC. Now when you start doing your articles or blog entries you should incorporate all those 3 to 5 word keyword phrases into the headings, main body and resource boxes. Follow this up with another related article and use some of the related long tail keywords. Doing this frequently and systematically will eventually improve your search engine ranking and get you the traffic you want.
