Efficient Article Marketing
April 8, 2009 by Dynal Thompson
Filed under SEO
You may know by now that Article Marketing is an extremely effective method of getting traffic to your site. Also, the more back links you have from these articles, the higher your page rank. The most difficult part is getting people to read your articles.
One of the most important components of your article is the title. Your Title needs to be able to catch people’s attention and draw them in to read your articles. Also, your title should be unique, so that you can search it in the WebPages, to see how many times it appears.
Creating an expert author is another important element. It’s like branding the author. People are going to trust an author who writes for twenty different subject. They are more likely to follow someone who “specializes” in the topic they are interested in.
Using your own name is an important decision you need to make. How comfortable do you feel? There really isn’t any rules for this. You can be as anonymous as you want.
When creating your articles, there a few things to consider in respect to content. To avoid duplicate content, you can manually write different versions of the same article and submit them manually. Or you can use tools that will generate 100’s of different articles for you and even submit them.
The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author’s box, one to your homepage, and the other to the page you wish the readers to go to.
Using keywords for your link text is very important. Search engines associate your site with the text. Try not to use terms such as “click here”.
If you choose to do article marketing, be sure to submit more than just one article. The more links you have coming back to your site, the better. One article per day should be good, however, try to do at least 2 – 4 per week.
