Choosing a Good Analytics Program

You need to work how your web site works and how effective your SEO tactics are, so you need a good analytics program to do tracking work for you. When analysing your site, consider these elements:

• What reports are included in the tools you’re examining, and how will you use those reports?

• How do you gather the information used to create the metrics you need?

• How often are your reports updated?

• How much training is necessary to understand your application and the reports provided?

• Do you get software installation or is the product provided strictly as a web-based service?

• What is the total cost of ownership?

• What types of support are available?

• What is the typical contract length?

Many analytics programs are available to you. Google Analytics, AW Stats, JayFlowers, ClickTracks,
and dozens of others all offer something different at a different price tag. If your pocket is full of cash, you may consider to use Google Analytics, it is totally FREE and very powerful. So begin to analyse your web sites from now on.

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