Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you create your web site, you need to have great page titles.

There are several considerations when coming up with your page titles. Here are some of the key
factors to consider:

• Unless you’re Microsoft, don’t use your company name in the page title. A better choice is to use a descriptive keyword or phrase that tells users exactly what’s on the page. This helps ensure that your search engine rankings are accurate.

• Try to keep page titles to less than 50 characters, including spaces. Some search engines will index only up to 50 characters; others might index as many as 150. However, maintaining shorter page titles forces you to be precise in the titles that you choose and ensures that your page title will never be cut off in the search results.

• Don’t repeat keywords in your title tags. Repetition can occasionally come across as spam when a crawler is examining your site, so avoid repeating keywords in your title if possible, and never duplicate words just to gain a crawler’s attention. It could well get your site excluded from search engine listings.

• Consider adding special characters at the beginning and end of your title to improve noticeability. Parentheses (()), arrows (<<>>), asterisks (****), and special symbols like ££££ can help draw a user’s attention to your page title. These special characters and symbols don’t usually add to or distract from your SEO efforts, but they do serve to call attention to your site title. You can see an example I use in this post title.

• Include a call to action in your title. There’s an adage that goes something like, “You’ll never sell a thing if you don’t ask for the sale.” That’s one thing that doesn’t change with the Web. Even on the Internet, if you want your users to do something you have to ask them to.

So when you design your web pages, spend some time on thinking about powerful titles for them, then you will see how they can improve your search engine ranking.

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You have seen too many kinds of web sites, now you are confused to know which kind of web site can give you tons of traffic. Now TalkReviews.com can give you a good idea.

Talk Reviews is a web site provides detail stats about every website in several countries, and allows users to share their views through this site review form. You may think it is Alexa clone? Oh, no! It is quite unique. In this site you can Review A Site if you wish, any site. Since all these reviews are totally User Website Reviews, so they are welcome by visitors. If you must say it is some site’s clone, I will say the concept is much like Epinion.

From this site, I believe you much have some good idea to build your site, don’t you?

Technorati Tags: Website Concept

Entry pages are important in SEO, because they are the first page users see as they come onto the web site. The typical web site is actually several small connected sites. Your company web site might contain hubs, or central points, for several different topics. Say you’re a pet store. Then you’ll have hubs within your sites for dogs, cats, birds, fish, and maybe exotic animals. Each hub will have a main page — which will likely be your entry page for that section — and several additional pages leading from that central page to other pages containing relevant content, products, or information about specific topics.

Understanding which of your pages are likely entry pages helps you to optimize those pages for search engine crawlers. Using the pet-store example, if your home page and all the hub pages are properly SEO’ed, you potentially could be ranked at or near the top of five different sets of search results. When you add additional entry pages deeper in your web site structure (that is, a dogtraining section to the hub for dogs), you’ve increased the number of times you can potentially end up at the top of search engine rankings.

So it is wise to spend some time on designing your entry pages to meet your visitors’ appetite.

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When design your web site, you must consider to build SEO-friendly pages. Building an SEO-friendly web site doesn’t happen by accident. It requires an understanding of what elements search engines examine and how those elements affect your ranking. It also requires including as many of those elements as possible on your site. It does little good to have all the right meta tags in place if you have no content and no links on your page.

It’s easy to get caught up in the details of SEO and forget the simplest web-design principles — principles that play a large part in your search engine rankings. Having all the right keywords in the right places in your tags and titles won’t do you much good if the content on your page is non-existent or completely unreachable by a search engine crawler.

When you pay much attention on SEO, you may ignore the core to your success, it is content of your web site, so you see, contents play the most important role in your SEO success, please pay high attention on them.

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Site map is very important for your SEO success. There are two types of which you should be aware. A basic site map is an overview of the navigational structure of your web site. It’s usually text-based, and it’s nothing more than an overview that includes links to all of the pages in your web site. Crawlers love site
maps. You should, too.

A site map allows you to outline the navigational structure of your web site, down to the second or third level of depth, using text-based links that should include anchors and keywords.

When a site map exists on your web page, a search engine crawler can locate the map and then crawl all of the pages that are linked from it. All of those pages are then included in the search engine index and will appear on search engine results pages. Where they appear on those SERPs is determined by how well the SEO is done for each individual page.

A second type of site map, the XML site map, is different from what you think of as a site map in both form and function. An XML site map is a file that lists all of the URLs for a web site. This file is usually not seen by site visitors, only by the crawlers that index your site.

Whatever kind of site map you like, you just need to create a site map for you web site, so you can invite crawler to your site and you will get better ranking.

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When design your web site, you should pay high attention on usability.

What is usability? It means different things to different web site designers. It’s also been at the top of every user’s requirements list since the Web became part of daily life. When users click through to your web site from a search results page, they want the site to work for them. That means they want to be able to find what they’re looking for, to navigate from place to place, and to be able to load pages quickly, without any difficulties.

Web-site users are impatient. They don’t like to wait for pages to load, they don’t want to deal with Flash graphics or JavaScript, and they don’t want to be lost. These are all elements of usability — how the user navigates through and uses your web site. And yes, usability has an impact on SEO. Especially from the perspective of your site links and loading times.

When a search engine crawler comes to your site, it crawls through the site, looking at keywords, links, contextual clues, meta and HTML tags, and a whole host of other elements. The crawler will move from page to page, indexing what it finds for inclusion in search results. But if that crawler reaches the first page and can’t get past the fancy Flash you’ve created, or if it gets into the site and
finds links that don’t work or that lead to unexpected locations, it will recognize this and make note
of it in the indexed site data. That can damage your search engine rankings.

Technorati Tags: Usability