Best 10 Tips for Better Search Engine Rankings
October 21, 2009 by Rune Risom
Filed under SEO
The factors that make a big impact on search engine rankings are usually seen as highly secret information vital in keeping the integrity of the Internet alive. None of the big search engines like Google and Bing want website owners to know their algorithms for ranking web pages in search – even less letting you in on their version of the top ten tips for better search engine ranking. When you do a search for something typical like “buy books” you will usually get thousands and thousands of websites that match the query, where only a fraction will actually be useful for what you are looking for. As a general rule, search engines only show ten results on the first page. Everyone who manages a website wants to have one of those 10 spots as users generally tend to find answers that satifies their need within that top list. That makes it very important to know the top ten tips for better search engine ranking.
Let’s take a look at what some consider the top ten tips for better search engine rankings.
1. Pick the Best Target Keywords – You have to get into your target audience’s head. Your website sells bandanas for dogs and cats that you make yourself. So if someone types in “doggie bandanas” or “pet scarves” you want your site to popup in that sought after top-ten results list. If another page in your site focuses on embroidered collars, then that page needs its own keyword – perhaps “dog collars”.
2. Make sure to put your main search keyword in the title of your web page. It is absolutely vital to include your main keyword or words, so they show up in the title tag. Something like “Hot make-up for girls on sale” could work to get the attention of your target customers. A catchy title is also always a sure winner.
3. In the body of your web page make sure to inlcude your keywords and words wherever sensible, but don’t go overboard. Google and the other major search engines will penalize you for “keyword stuffing”.
4. The words used, when other websites link to you are crucial. It’s called anchor text, and it’s the part of a text link that you click. Always try and get in touch with any websites that are supporting yours and ask them if they could use anchor text that you prefer.
5. Inbound links – It’s simple, more is better. Inbound links are very important. This is the part where you need to put on your salesman hat and aim at getting as many other websites to link to you as possible.
6. Only get links from web pages that are relevant to your niche. It’s just doesn’t work for a website about sports news to do an inbound link to “Make-up for girls”.
7. The longer your site has been out there, the more hits you get, and the better the chance of it appearing in that top 10 list of results. Of course, you can’t magically make your site age. Patience is the only answer for website aging.
8. Relevant Content – a snappy title with a great target keyword isn’t worth anything if the page content is not relevant to the keyword. Make sure to make keywords a natural part of the content.
9. Include HTML links on your website’s main page that link to other relevant content in deeper parts of your site.
10. Perhaps this tip should have topped the top ten tips for better search engine rankings list. Don’t do spamming! Don’t try and stuff the same keyword into a meta tag repeatedly. Don’t use hidden invisible text – even though it can be tempting, it doesn’t work. The search engines can pick stuff like that apart in a split second.
Written by Rune Risom, a respected and innovative online search marketer through the last 12 years. For a limited time you can get free seo tools from his professional seo services company, SEOsupporter.com
