As a SEO, what qualities should you have? Have you ever thought about this question? You may treat your SEO job as a hobby, because you are not sure whether you can make a living off SEO. If this is your condition, I suggest you changing it as soon as possible if you want to achieve success. You should treat your SEO job as a serious business, in fact, it is a serious business. This is the first quality you should have as a SEO: Treat your job as serious business.

The second quality I think is Do NOT quit what you think is right. This is very important for you. It will determine whether you can adhere it or not, and of course it will determine whether you will succeed or not.

The third quality is Do NOT fear failing or trying new things. Yesterday I read an good interview with Google’s founder Larry Page, the subject of this is interview is How To Change The World. Some of the ideas Larry Page expressed are very useful and important and encourage me. Let’s enjoy them here and you can share what you think about them:

There are a number of barriers in place. Let me give an example. In our first founders’ letter in 2004, we talked about the risk profile with respect to doing new innovations. We said we would do some things that would have only a 10% chance of making $1 billion over the long term. But we don’t put many people on those things; 90% work on everything else. So that’s not a big risk. And if you look at where many of our new features come from, it’s from these riskier investments.

Even when we started Google, we thought, “Oh, we might fail,” and we almost didn’t do it. The reason we started is that Stanford said, “You guys can come back and finish your Ph.D.s if you don’t succeed.” Probably that one decision caused Google to be created. It’s not clear we would have done it otherwise. We had all this internal risk we had just invented. It’s not that we were going to starve or not get jobs or not have a good life or whatever, but you have this fear of failing and of doing something new, which is very natural. In order to do stuff that matters, you need to overcome that.

What do you think now? And are sure you’ve already known what qualities you should have as a SEO? Good! Show me now.