Article Marketing – Build Traffic & Sales With Article Marketing
May 2, 2009 by Mark Alison
Filed under Traffic
We hear a lot about article marketing lately. It is becoming one of the most prevalent strategies for Internet marketing lately. Popularized by the “bum marketing” strategy, it has two very significant characteristics: it’s free, and it works.
There are two important benefits for Internet marketers. First, it generates valuble IBL’s, or Inbound Links. Secondly, it provides greater exposure for the marketer and their website.
As with most bum marketing techniques, article marketing is a numbers game. In order to be effective, it requires ongoing and consistent effort. One article submission may not do much for you, but one article submitted every day for two weeks provides an overall benefit greater than the sum of its parts.
Maximizing your article submission strategy means targeting a single keyword or phrase, one per article. It’s equally important to optimize each article, similar to each page in a website. In fact, each article acts as a one-page mini site.
SEO each article the same way you would SEO a web page. Begin the article headline, summary, and first paragraph with it, include it in the last paragraph, and be sure to use it for the anchor text in your link and/or resource box.
Taking those few simple steps will insure were that you get the maximum return for your effort. While article marketing should be one part of a multipronged approach, it can be extremely effective and extremely inexpensive.
