3 Trick Questions You Can Ask An SEO Firm
May 23, 2009 by Bart Icles
Filed under SEO
Seemingly eons ago, your sales efforts’ success and how much profit you earn would almost always largely depend on your store location as well as the time and resources that you spend on advertising campaigns. The more prospect customers who would notice your products and services, the more sales that you have. You usually solicit the services of advertising and marketing firms to help you carry out your campaigns.
Today, the internet has changed how advertising and marketing works. It is now a world all its own, with almost all the functionalities in the real world embedded in it made even tons better since everything is made more convenient through its myriad of capabilities. Instead of getting advertising and marketing assistance from advertising and marketing firms, companies – large and small alike, even individuals – seek the help of SEO firms to help them in their sales and profit goals. Nowadays, businesses no longer vie for the best store location or the best sales and marketing campaign there is. They now vie for the topmost spot in search engines to be able to generate the most traffic or visitors with the hopes of turning them into customers.
Having your website propelled on top of the search engines takes planning and strategizing to be able to have it accomplished. A reputable SEO firm will be able to help you achieve this goal. However, a lot of SEO firms have sprouted up like mushrooms, giving you numerous choices which can really be confusing, especially if your prospect SEO firm promises you a lot of good things to come. The question now is: How will you be able to determine that you are about to get the services of a good SEO firm?
To be able to gauge if your business’s website is going to be taken care of by a good SEO firm, you need to have a set of criteria. Here are the questions that you need to ask them in order to judge:
1. Are you affiliated with search engine companies?
2. Can you guarantee that our sales and, hence, our profits, will shoot up?
3. Do you know what the criteria of search engines are in order for my website to be indexed?
If your prospect SEO firm will say yes to any of these questions, DO NOT entrust your internet marketing campaign to them. They are just in for the money. First, no SEO company is affiliated with search engine companies. Second, no one can guarantee if your sales will, indeed, shoot up since advertising efforts are not made to predict sales. And third, no one knows the secrets of search engines on how their spiders crawl your website and determine whether it is credible or not except for those people developing them. They are very dynamic in nature. What works today might no longer work tomorrow so nobody can really tell.
Having the right SEO firm to help you with your online presence will play a very big factor in your online business success. Get one to help you now.
Question #3 is either not well stated or you should not be involved in SEO. 3. Do you know what the criteria of search engines are in order for my website to be indexed? First of all, just being indexed does not mean you will be found… second if you do not know what will be required to get a specific web site to rank in the top ten at http://www.google.com for your search term you need a few more days in school re: SEO. I’m not saying it is always easy, I am saying you should know what it will require before you begin.
Cheers,
Art
I agree that the third question isn’t really a “trick” question to which the answer must be “no”. The criteria for being simply indexed is clearly stated on Google’s web site. As we see here: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
“When your site is ready:
* Submit it to Google at http://www.google.com/addurl.html.
* Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
* Make sure all the sites that should know about your pages are aware your site is online.”
I’d say the criteria is pretty clearly stated. That’s why there is search engine submission forms. I’m not saying those are the best way to get indexed, but every SEO will answer that it knows how to get indexed.
But no SEO can actually guarantee rankings or sales.