3 Keys to a Profitable Web Site
June 4, 2009 by Marty Dickinson
Filed under Website Design
Have you visited Amazon.com or Comcast.com lately? What was the first thing that came to mind when you arrived. Most likely, it was something like: “Terrific, now that Im here, lets get to what I need.”
Next, try to recall a web site that you came across that was “less effective.” Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur. I suspect that what came to mind when you saw that web site wasnt “what can you sell me?”, but rather “is this a real company?”
To have an effective web site, you have to instill confidence from the moment a visitor arrives on your site. If your site visitor does not trust you immediately, you will probably lose them permanently. This article will outline some of the critical components to creating that assurance and building a profitable web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this ” through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Second, your web site must immediately show people that you have a proven track record in your industry. One way to achieve this is through the strategic use of effective copy writing and testimonials. Don’t hide your victories deep in your web site, make sure they are well displayed on every page for your site visitors to view.
And, finally, it is critical that your web site reveals that you have the solutions your site visitors needs to resolve their problems. They are busy people ad dont want to spend the day surfing the web to find the answer to their predicament. If your site is credible and provides that solution, they will stop looking and take you up on your offer.
